Evolution, exclusive consumer products agency for Rubicon Group Holding, is developing two new licensing programs for the RGH properties Monster In My Pocket and Life and Adventures of Santa Claus.
Monster In My Pocket, a brand of collectible monsters for boys, is already supported by a soon-to-be-named master toy partner, digital apps and games. An animated series from RGH is also currently in development, set to debut in fall 2014.
Evolution is looking to further expand the brand into apparel and accessories, home furnishings, housewares, paper goods, back-to-school, novelty toys, board games, trading card games and publishing, with the full Monster In My Pocket program expected to launch in spring 2015.
The new 3D CGI-animated feature film Life and Adventures of Santa Claus is slated for release for the holiday season 2014 and will be supported with licensed products in apparel, toys, publishing and seasonal, which will debut at retail concurrent with the film release.
“Monster In My Pocket has spawned over 200 characters since first debuting in 1990, and with the support of an animated television series, a web-connect toy program, as well as a number of other digital apps and games, this property is well-poised to smash into the global marketplace with innovative toys, games and other licensed products,” says Travis J. Rutherford, president, licensing and retail, Evolution. “Parlaying the amazing 3D technology now available to filmmakers, Life and Adventures of Santa Claus is an engaging and heartfelt tale, and we anticipate this film becoming the new holiday tradition for kids and families around the world.”
Evolution will unveil both programs at the 2013 Licensing Expo, taking place June 18-20 in Las Vegas, Nev.