Euro 2020 Seeks Master Licensee

The master licensee will also have the rights to a host of additional UEFA events, including the Nations League Finals 2019 and 2021 and Women's Championship 2021, among others.

The Union of European Football Associations has launched the tender process to select the master licensee for UEFA Euro 2020.

The Euro 2020 football tournament (soccer for those of us across the pond) will take place in June and July 2020.

The master licensee will be responsible for developing creative style guides, appointing licensees and retailers for across product categories and creating marketing activities to support the licensing program.

The master licensee will also have rights to the UEFA Nations League Finals 2019 and 2021, the UEFA European Under-21 Championship 2019 and 2021, the UEFA European Women’s Championship 2021 and the UEFA Futsal Euro 2022.

The tender process will be administered by CAA Eleven, which manages the commercial rights to the UEFA national team competitions.

Licensees can register their interest by e-mailing MasterLicenseeITT@caa11.com by July 3.

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