The World of Eric Carle is headed to specialty retailer Gymboree on a line of apparel and accessories for children.
The deal, which was brokered by The World of Eric Carle’s global licensing agent the Joester Loria Group, also includes infant and toddler apparel and a sleepwear collection.
The World of Eric Carle toddler playwear and sleepwear for boys, girls and unisex will debut in more than 600 Gymboree stores and online in September. The collection will feature imagery from Carle’s book The Very Hungry Caterpillar, among others, and will be supported with marketing and in-store events.
In addition to the apparel and sleepwear, Gymboree will sell World of Eric Carle plush and books starting this fall and will debut an infant collection in spring 2015.
“We are thrilled to bring these two mom-trusted brands together,” says Debra Joester, chief executive officer, JLG. “The collaboration of Gymboree and Eric Carle’s The Very Hungry Caterpillar will bring Eric’s bright artwork and beloved characters off the pages onto beautifully designed, high-quality apparel and sleepwear that is sure to delight infants and toddlers.”
Gymboree is the latest partner to join the robust licensing program for the brand, which includes more than 125 licensees and promotional partners with product sold in 30,000-plus locations across 15 countries.