Branding and licensing company Epic Rights has been named as the global licensing agent for contemporary artist Gary Baseman.
In addition to being a painter and illustrator, Baseman is also a video and performance artist, animator, TV/movie producer, curator and toy designer.
Epic Rights will implement a comprehensive licensing strategy to develop the Gary Baseman brand based on the artist's illustrative works and family of characters launching with Toby, Creamy and The Wild Girls.
The primary program target adults 18- to 35-years-old and feature product categories that include apparel, accessories, home décor, stationery, collectibles and publishing.
The Gary Baseman licensing program will focus on character development, weaving in the humorous, ironic and surprising attributes of the human condition while celebrating the beauty of the bittersweetness of life.
"Gary Baseman's extraordinary and truly unique artistic vision, combined with his family of characters, is the heart of our licensing program," says Dell Furano, chief executive officer, Epic Rights. "We look forward to working with Gary on developing whimsical interpretations and extensions of his innovative and imaginative art and inventions and introduce his work to new fans around the world through licensed products."