The legendary rock band KISS has tapped global branding, merchandising and rights management company Epic Rights to build its brand.
The new multi-year agreement covers merchandise, licensing, e-commerce and digital media.
“KISS is entering the most prolific period of their career with their induction into the Rock and Roll Hall of Fame, the release of Paul Stanley’s autobiography by Harper Collins, the L.A. KISS Arena Football Team’s inaugural season, the Jon Varvatos Dressed to Kill ad campaign, the rapidly growing Rock & Brews restaurant chain and the recently announced three-month summer tour with Def Leppard,” says Doc McGhee, KISS’s longtime manager.
Epic Rights, alongside bandmates Paul Stanley and Gene Simmons, plan to build the KISS franchise globally through a combination of touring, music sales, merchandise, licensing, social media and promotional partnerships.
“Epic Rights founder and chief executive officer Dell Furano has worked with us for over 25 years, and he is the best in the business,” says Stanley and Simmons in a joint statement. “We are confident that Dell and his Epic Rights team will lead us to the Promised Land.”
Rounding out the Epic Rights executive team are president and chief operating officer Phil Cussen and executive vice president brand development Brad Auerbach. In addition to branding, marketing and licensing services, Epic Rights will provide full-service music merchandising, including concert merchandise, retail/licensing, VIP ticketing, fan experiences as well as managing music artists’ official websites, online shops and social media.
“Paul and Gene are definitely the dream team, and it’s very exciting to continue to work with them,” says Furano. “The bottom line is that we are looking to grow the KISS brand and generate substantially increased revenue. Loyal KISS fans are now beginning to introduce their teens to the band, spawning an entire new generation of ardent KISS lovers.”