Epic Rights and Yoko Ono will collaborate on a global branding and licensing program based on the career of John Lennon.
Epic Rights will develop two new programs based on the John Lennon legacy: the John Lennon Classic brand for products featuring the artist’s name, likeness and signature; and the Bag One Arts brand based on drawings by Lennon from rare archival sketches, which include whimsical drawings from the years 1964 through 1980.
Both Lennon programs will offer licensees the opportunity to incorporate Lennon’s photos, images and sketches across a broad selection of product categories. To ensure the continued integrity of Lennon’s legacy and art, all licensed products will have the personal approval of Ono.
“We are committed to developing a worldwide licensing program that respects Lennon’s beliefs and contributions to humanity, and [we] anticipate strong global consumer demand from existing and new fans who want to connect with John Lennon and his legacy,” says Dell Furano, chief executive officer, Epic Rights.
“Regardless of how we have experienced John Lennon–through his music, his art, his writings–he was defined by the message of love and peace, becoming an icon for generations worldwide,” says Ono. “I regard the John Lennon Classic and Bag One Arts licensing programs as another way to honor John’s legacy, and I am confident that by working closely with Dell and the Epic Rights team, we will achieve this goal.”