Rights management company Epic Rights has launched a new global licensing and merchandising division dedicated to establishing partnerships between consumer products and entertainment-based IP.
The new division will be guided by licensing industry executives Juli Boylan, named executive vice president, global strategic partnerships and licensing, and Lisa Streff, named senior vice president, licensing.
Focusing on the ideal marriage of celebrities and brands, Boylan will direct Epic Rights’ global strategy for developing licensing prospects in international markets.
Boylan previously spent 14 years at Sony Consumer Products where she served as senior vice president of global licensing at SPCP. She also spent time at Warner Bros. Consumer Products, where she supported the company’s retail business development.
Streff began her career at NBCUniversal, where she served as director of licensing for more than eight years. Since then Streff has held senior management positions at companies including Cookie Jar Entertainment, SMC Entertainment Group and John Wayne Enterprises.
“As Epic Rights continues to build its global brand roster, we are excited to have the combined talents of Juli and Lisa on board to drive our licensing business,” says Dell Furano, chief executive officer, CEO. “Juli has distinguished herself as a natural leader in global entertainment licensing and brings unparalleled experience in brand management, strategic planning, sales negotiations and retail development to her role. Similarly, Lisa’s accomplishments as a senior executive in the consumer products realm and her expertise in building brands in North America provide the perfect balance for our new, truly global licensing effort.”