Entertainment One is unveiling its debut range of products for the classic publishing property, Janet and John, at Brand Licensing Europe.
Licensee Star Editions has developed a line of products that feature vintage designs based on the artwork from the much-loved children’s books. The first range will include products such as greeting cards, mugs, tea towels, tote bags, magnets, art prints and postcards.
“Janet and John is perfectly placed to tap into the continuing demand for British heritage brands and Star Editions has succeeded in producing a range that gives consumers a nostalgic glimpse of family life in the 1950s,” says Hannah Mungo, head of U.K. licensing, eOne.
“Janet and John just felt a great fit for Star Editions,” says Will Marston, sales director, Star Editions. “We already do fantastically well with retro children's brands and are known for our heritage connections. Personally, having learnt to read with Janet and John, I just love the emotions that come flooding back when I see the artwork. I'll always have a great affinity and love of the stories and the characters.”
The first range of products for the Janet and John property will retail at Waterstone’s stores throughout the U.K. and at independent retailers. Art prints are available online from Art.co.uk and AllPosters.co.uk.