eOne Signs U.S. Partners for 'Peppa,' 'PJ Masks'

Spin Master, Character World, Jazwares, VTech and more are on board to release new merchandise for the popular kids’ series in the U.S.

NORTH AMERICA–Entertainment One has secured a robust assortment of new and existing licensing partners to develop new products for its children’s series “Peppa Pig” and “PJ Masks” in the U.S.

Existing partners that will be releasing new product lines for “Peppa Pig” include: Accessory Innovations for back-to-school products including backpacks and lunch bags; Accutime for digital watches; Baby Boom for a branded toddler bedding set and coordinating room décor; Character World, in partnership with Franco Manufacturing, for bedding and bath collections; Handcraft for underwear; and Spin Master for a flip-open sofa with a removable slipcover.

Meanwhile, new licensees for the brand include Berkshire Fashions for cold weather apparel items and Hamco for toddler bibs and table toppers.

“We’re excited to introduce the latest ‘Peppa Pig’ offerings from our fantastic range of partners that continue to innovate and help drive brand growth,” says Joan Grasso, senior vice president, licensing, North America, eOne Family. “The upcoming selection of ‘Peppa Pig’ products are sure to please both new and existing fans of the beloved brand.”

eOne has also secured a number of partners to support “PJ Masks” in the U.S. These partners include: Bell Sports for 3D sports helmets; Bravo Sports for roller skates and knee pads; Jakks for ride-ons inspired by Catboy, Owlette and Gekko; Jazwares for headphones, a digital alarm clock and walkie talkies; Pacific Cycle for bicycles; Rollplay for battery-powered vehicles and a scooter ride-on; VTech for a selection of digital watches and a themed tablet.

“Fans just can’t get enough of ‘PJ Masks’ and we’re working closely with new and existing partners to expand our offerings,” says Grasso. “We’re happy to give preschoolers and their families even more opportunities to create their own heroic adventures with these new ‘PJ Masks’ items.”

The new “Peppa Pig” and “PJ Masks” products will debut in the U.S. beginning this fall and throughout 2018.