Entertainment One Licensing has announced four new apparel and accessories collaborations for its lifestyle brand Skelanimals.
Iron Fist’s new Skelanimals collection will include fashion tops and bottoms, blouses, sweaters and coats, dresses, jumpsuits and footwear.
A new capsule collection from Tripp NYC will consist of hoodies and fashion separates by renowned designer Daang Goodman.
Goodie Two Sleeves has developed Skelanimals tees and fleece for junior's and young men.
And Loungefly will produce fashion bags, wallets, coin purses, plush bags, backpack clips, jewelry and novelty items for Skelanimals.
The new ranges of apparel and accessories will be available at boutique and specialty stores.
“We are delighted to welcome such a strong array of partners to the Skelanimals family,” says Cindy Bailey, president, pop culture and lifestyle division, eOne. “These companies are leaders and innovators in their categories, with the creative vision to deliver the high-quality, edgy and unique fashions that Skelanimals customers love and expect from us.”
As part of the new long-term strategy for the brand, eOne has also revamped the Skelanimals website and revived its social media platforms, which are set to launch later this year with interactive features that will act as a ‘hub’ for fans’ online experience. Two minute-long shorts for Skelanimals are also in production, scheduled to air in spring 2015, leading up the brand’s 10th anniversary in 2016.