eOne Extends ‘Peppa Pig’ in North America

Preschool series-inspired bikes, musical instruments, games and more will hit North American retailers this year.

Entertainment One has partnered with a host of new licensees as well as a number of long-term partners to further expand the “Peppa Pig” brand in the U.S. and Canada.

New partnerships for the brand include:

  • Cardinal for puzzles and games;
  • Kent International for bicycles and bicycle helmets/protective gear;
  • Kidz Toyz for musical instruments;
  • Rollplay for battery-powered ride-ons;
  • What Kids Want for seasonal novelty toys; and
  • Wonder Forge for games.

Additionally, eOne has extended its partnerships with TCG for games and Ty for beanie babies. Jazwares will also continue to serve as the master toy licensee for the brand.

“The demand for ‘Peppa Pig’ merchandise remains strong and growing, and we’re thrilled to partner with these amazing companies to bring more ‘Peppa’ products to fans throughout the U.S. and Canada,” says Joan Grasso, vice president, licensing, North America, eOne. “We’re especially pleased to renew our partnerships with TCG and Ty, which will continue to provide outstanding products that inspire hours of imaginative play. We’re also excited about expanding our roster of partners with best-in-class new licensees that will introduce even more fantastic ‘Peppa’ products for preschoolers and their families to love.”

The new collections are set to hit retailers this year.

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