eOne Extends Agreements

Entertainment One Licensing will continue its long-standing partnership with Character Options renewing its agreement as master toy partner for Peppa Pig in the U.K.

Character Options, which has a global manufacturing deal for Peppa Pig with U.K. distribution rights, signed a three-year licensing extension, committing to the brand until December 2017. Character Options’ extensive range of Peppa toys have been distributed in Australia, Benelux, Spain, Italy and Russia.

The company is also working on a Holiday theme that will hit the U.K. market by Summer 2015.  The firm’s popular Peppa Weebles and theme park range will also be extended with new product launches in the fall.

E-One has also secured a three-year renewal agreement with Jumbo Games, who will be commemorating Peppa Pig’s tenth anniversary by launching the Peppa Pig Muddy Puddle Floor Puzzle, which pays tribute to the premiere episode “Muddy Puddles.”

“Since we first partnered with Character Options in 2004, they have been integral to the success of Peppa Pig and we’re delighted to be extending our partnership. They continue to create imaginative new play sets and figures on a seasonal basis that keeps the fan base entertained and their toy line has set a benchmark for our international toy partners,” says Hannah Mungo, head of U.K. licensing, eOne. “We are also pleased to have extended our agreement with Jumbo, whose innovative range of Peppa themed puzzles and games continue to delight kids and families. ”

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