eOne Broadens 'Peppa' Program

New additions and expansion grow brand's North American presence.

"Peppa Pig" is making a splash with five new licensing partners and a host of new additions from master toy licensee Jazwares and TCG Toys.

Entertainment One has signed new deals with Cra-Z-Art, Accutime Watch, Tin Box Company, Pamson and Zak Designs; and Jazwares is expanding its offerings to include all-new "Peppa Pig" construction toys for the U.S. and Canada.

According to eOne the global "Peppa Pig" licensing program is on track to exceed $1 billion in retail sales this year across the brand's 700 licensees worldwide.

“The number of Peppa fans continues to grow, and we are delighted to partner with so many amazing licensees to provide new ways for children to interact with the delightful character,” says Joan Grasso, vice president, licensing, North America, eOne Family. “We are also excited about expanding our relationship with Jazwares, which continues to provide engaging, must-have toys that have been resonating with Peppa fans across the U.S. and Canada.”

New "Peppa Pig" offerings include:

  • The Peppa Pig's House construction set, a three-story home complete with Peppa, George, Mummy, Daddy and 107 other pieces, and the Peppa Pig and George’s Pirate Ship construction set from Jazwares.
  • Craft and activity products from Cra-Z-Art including paint-by-numbers kits, activity fun packs and velvet posters as well as an assortment of make-your-own and color-your-own activity sets, a coloring and activity backpack, transfer tattoo maker, stickers, magna doodle, pop beads jewelry, learn-to-lace and more. The lineup also includes "Peppa Pig" Mold n’ Play 3D Figure Maker, featuring seven colors of modeling compound, four 3D figure molds of Peppa, George, Mummy, and Daddy, and punch-out accessories.
  • A range of 12 watches and new novelty products from Accutime Watch including the Ageless Time Teacher, an assortment of analog watches with Peppa at the center of the timepiece.
  • Tinware items from the Tin Box Company such as decorative tins, storage boxes, a "Peppa Pig" embossed carryall and a "Peppa Pig" tin purse with beaded handle. 
  • Seasonal summer products from Pamson including jump ropes, a racquetball set, sprinklers, bubbles, sand and garden toys and sidewalk chalk.
  • Mealtime products from Zak Designs including trays, gift sets, water bottles, a Perfect Flo toddler cup and more.
  • TCG Toys is expanding its "Peppa Pig" collection to include the "Peppa Pig" Jumbo Mega Mat, a full-color floor mat that includes two Peppa vehicles.