EON Stirs Up New James Bond Toys and Replicas

Corgi International has selected EON Productions as its master toy and collectible replica licensee for its James Bond movie archive. The agreement will extend until 2010, including the 2008 release of the newest James Bond film and any subsequent films. EON will be permitted to produce collections for mass-market retailers under the Popco brand as well as specialty collectibles under the Master Replicas title, in the following categories: action figures, vehicles, electronic role play, die cast, and high-specification remote control.

“Corgi has had a long association with the James Bond license, and as a licensee for over 40 years on die-cast, we truly believe that we have reached an agreement where we can use our expertise in both the mass and collectible markets to release products to a fan base that is both core and aspirational—something that most people believe James Bond to be,” says Michael Cookson, CEO, Corgi International. “Our product range will commence before the movie release in 2008 with classic movie product and replicas and continue with some strong and innovative mass-market lines, and we are proud to continue our association with such a franchise.”

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