Although they're aunched only for a limited time, pop-up shops produce "heat-of-the-moment opportunitites" to reach a new audience.
Hasbro has launched a new story-driven lifestyle brand and digital animated series, titled “Hanazuki Full of Treasures.”
The Roblox Corporation is taking its user-generated social gaming platform “Roblox” offline with the launch of an all-new toy line from Jazwares.
Amazon Prime series “Miss Danielle’s Preschoolbuds” has launched a new educational app, titled “Let’s Go to Preschool with Miss Danielle’s Preschoolbuds” on the children’s social platform TinyTap.
One Animation has tapped LMCA OASIS Lifestyle Asia to serve as the licensing agent for the animated series “Oddbods” in China.
Roughly 53 percent of people in the U.K. and France who use messaging apps such as “Facebook Messenger” and “WhatsApp” have interacted with a company via the service.
DHX Media and Ipsos, a provider of public opinion research, have unveiled the results from their survey that studies how children consume entertainment content and brands.
Zinkia Entertainment has debuted the fourth season of its preschool series “Pocoyo” exclusively on YouTube and YouTube Kids.
The United States Golf Association has partnered with Fanatics to launch a new online shopping experience.
Me to You has unveiled a new Christmas animation on YouTube to encourage consumers to send a Christmas card to their loved ones this holiday season.
TV and film memorabilia company Prop Store, under license from CBS Consumer Products, has created an online auction featuring memorabilia from the Showtime series “Dexter.”
Entertainment and brand development company Surge Licensing has appointed licensing agency Licensing Link to represent the animated YouTube series “Little Baby Bum” in the U.K. and Ireland.
The National Basketball Association has partnered with BroadbandTV to launch NBA Playmakers, a community for video creators focused on basketball and its culture.
Cartoon Network has partnered with Machinima to launch a single elimination live tournament, Let’s Play Flooping Card Wars!, inspired by its animated series “Adventure Time.”
MNS Creative’s character brand Whatif Monster, the winner of License! Global’s One to Watch contest for new brands in 2016, has launched a Kickstarter campaign.
DHX Media has partnered with Amazon Prime Video to air more than three dozen DHX Media kids’ shows to its subscribers in the U.K. and Germany.
Turner has launched a new international division focused on leading its digital ventures and innovation.
Penguin Ventures, in collaboration with children’s digital agency Complete Control, has launched a newly re-designed Peter Rabbit website.
Mattel Creations has expanded its partnership with Driver Digital Studios to produce live-action “Thomas & Friends” digital content inspired by fans’ user generated content.
Hasbro’s My Little Pony brand will celebrate this year’s International Day of Friendship, July 30, with a social campaign, titled friend it forward.
WildWorks has added five multi-category licensing partners for the online gaming brand “Animal Jam” in the U.K.
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