Entertainment Rights joined forces with AOL’s preschool online destination KOL Jr in a partnership to launch Jim Jam & Sunny episodes, games, and short-form content on the broadband platform beginning this autumn.
Produced in a modular format, Jim Jam & Sunny is delivered in segments. It allows for the property to have greater flexibility to work across multiple platforms, in both digital and linear forms.
Jim Jam & Sunny is a live-action show that celebrates learning, discovery, and play through the use of musical participation, stories, and interactivity. It launched on television in the UK in the autumn of 2006 and currently airs every day on GMTV, CiTV, and Sunday mornings on ITV1 in the UK. Jim Jam & Sunny is the largest-ever preschool commission for ITV1 with 260 x 11 minute episodes.
Through the agreement with KOL Jr, Jim Jam & Sunny’s U.S. digital content launch includes episodes, games, editorial promotions, and printables.