ZeptoLab U.K. and ITV Studios Global Entertainment have partnered with toy retailer The Entertainer for a Cut the Rope promotion in support of Vivid’s new toy range for the brand.
The three-week-long promotion, which began in late August, features an in-store and online competition where customers are challenged to find Om Nom character cards for prizes. Om Nom also made appearances at select stores around the country.
In addition to promoting the new Vivid toy range, the promotion was also used to announce the second series of collectible Nommies, which will arrive in stores in October.
“Kids are already snapping up the ranges of Om Nom toys and enjoying new Cut the Rope levels and games. This promotion with the Entertainer is a wonderful way to enhance the brand’s engagement with Om Nom’s fast-growing young fan base,” says Natalie Harvey, head of European retail, promotions and digital consumer products, ITVS GE.