The Entertainer, a multi-channel U.K. toy retailer, has named Click Distribution as its exclusive supplier of trading cards, trading card games and sticker collections, effective Aug. 1.
Click will be responsible for the sole distribution of cards to The Entertainer’s network of 83 retail stores and online.
The first products to launch out of the deal will be Panini’s sticker collections for the Disney•Pixar Monster’s University and Disney Planes properties. The Entertainer will also be an official stockist of One Direction Beats, interchangeable pop studs which feature fun images of the five pin-up boy band members Harry, Liam, Niall, Zayn and Louis and which attach to a bracelet. Products based upon the smash hit social networking and gaming site Bin Weevils and the official 2014 FIFA World Cup sticker collection from Panini will also be stocked at stores nationwide.
“We are delighted to be working with Click Distribution U.K. who will be managing this category for us,” says Stuart Grant, buying director, The Entertainer. “They have massive experience in this area and come to us with a proven track record of success. We are expecting our sales of trading cards, trading card games and sticker collections to grow hugely in the coming months.”