Entara Wins In My Pocket Toy Brand

Global entertainment rights company Entara has acquired the UK and Republic of Ireland licensing rights to the Puppy In My Pocket and Kitty In My Pocket toy brands. Entara is planning to roll out a comprehensive licensing program covering all major categories, excluding toy and confectionery.

The In My Pocket brand is owned by MEG, a California-based product development, manufacturing, and licensing company. In the UK, the toy and confectionery lines are distributed by Corinthian Marketing.

Puppy In My Pocket has sold more than 8.5 million individual puppies in the UK since its launch in December 2005. Kitty In My Pocket was launched in January 2007, and has sold 2.5 million kitties in the UK.

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