England Kit Affected By England's Euro 2008 Defeat

UK sports retailer Sports Direct and football brand Umbro—which makes the Three Lions replica kit and is currently subject to a takeover by Nike—have both warned that England’s unexpected knockout from the Euro 2008 championship will cost them important sales next summer. Supermarkets, electrical retailers, and pubs and bars are also likely to be adversely affected by England’s defeat to Croatia .

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