Energizer Taps Brandgenuity

Energizer Personal Care, a division of Energizer Holdings, has tapped New York-based licensing agency Brandgenuity to explore opportunities for its Hawaiian Tropic, Banana Boat and Playtex brands.

“At Energizer Personal Care, we strive to deliver high-quality products to our loyal consumers,” says Jim Alsante, group marketing director, Energizer Personal Care. “Playtex, Banana Boat and Hawaiian Tropic are three of our most powerful brands, and we’re thrilled to partner with Brandgenuity to bolster and deepen their reach.”

As some of Energizer’s most powerful brands, the company is now working with Brandgenuity to increase awareness through strategic licensing opportunities.

“We’re thrilled Energizer Personal Care has selected Brandgenuity to explore strategic and thoughtful licensing opportunities for these three iconic brands,” says Jay Asher, partner, Brandgenuity. “We are looking forward to working together to extend into products that support the active healthy outdoor lifestyle and caring for baby.” 

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