Endemol North America has appointed Will Keenan as president of its new digital video venture Endemol Beyond USA.
In his new role, Keenan will oversee the launch of the newly created division in the U.S.
Endemol Beyond will create a premium network of international and local channels across platforms such as YouTube, Yahoo, AOL, MSN and Dailymotion. Endemol Beyond will mirror Endemol’s core content business, leveraging the company’s global creativity, brands and intellectual property.
“We admire the innovation that digital entrepreneurs like Keenan are bringing to this space,” said Cris Abrego and Charlie Corwin, co-chief executive officers and chairmen, Endemol North America, and to whom Keenan will report. “He is a creative and bold visionary and the right choice to lead our premium channel network in the U.S.”
Keenan most recently served as vice president of vertical development and network programming at Maker Studios, during which time he helped shepherd the studio’s growth from a few hundred channels to more than 70,000.
Prior to joining Maker Studios, Keenan was an actor, stuntman and independent filmmaker, starring, producing, casting, financing and packaging more than 25 independent films, respectively, both in the U.S. and in India.
“I am honored to be a part of the continued evolution of Endemol, a world leader in creating, producing and distributing some of the most recognized entertainment content across the globe,” says Keenan. “I am looking forward to leading a first-of-its-kind premium channel network venture and a digital dream team that will transform the way digital content is experienced and delivered.”