License! Global celebrates 15 years of continuous growth and success.
Tony Lisanti, Editor-in-Chief
From the first cover of License! Global, brand licensing has always been characterized not only by various highly publicized celebrities but by the innovative executives that create the consumer products and co-branding partnerships that have become a staple at retail worldwide.
Since Steven Ekstract and his father Richard Ekstract founded the magazine in 1998, there have been many headlines and highlights–fond memories for some executives and defining moments for others. From every month to now every day, License! Global delivers on its founders' promise: keep readers informed, deliver news and trends and be the voice of brand licensing.
There's no doubt that brand licensing has grown over the past 15 years in every aspect. It has matured from a fledgling business into a bona fide business strategy that is now global and encompasses a 360-degree brand marketing plan.
But there has been one constant factor that has made brand licensing what it is today–people. It has always been the people that make up this great community that keep it special; people who have a true passion, consummate commitment and genuine love of licensing; people who at times describe this business as incredibly demanding and difficult, yet wouldn't trade it for another career.
License! Global has profiled many of these special people over the years and its exclusive covers have become a who's who of licensing leaders as they have shared their business strategy, philosophy and vision.