Editor's Letter

The ear of a major retailer

No-one in this business would turn down the opportunity to hear a leading retailer discuss how it likes to work with the world of licensing. This is exactly what Jo Hall, commercial director at Woolworths, tells us in our interview. There are some tough words for licensing companies, but also some fascinating insights and a terrific optimism for how licensing can bring drama and excitement to the shopping experience, when it's executed to perfection.

We also examine the emergence of Comedy as a source of inspiration for licensed products and review the pre-school electronic learning category, fast growing and a hit with licensing.

20th Century Fox lent us the ear of its top creator Seth McFarlane, and we put some serious questions to Brand Licensing's director, Jessica Blue. And as we move into the festive season, take a look at what the NPD License Tracker has to tell us about licensing at Christmas time.

We would like to hear from you. You can contact Sam on 01672 871284 or at samphillips@advanstar.com

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