From The Editor


From January 2005 we are increasing the publication of License Europe from four to six issues a year. This means more opportunities to cover the news and trends facing the industry across Europe. To maintain the quality and diversity of editorial in the magazine we have appointed an Editorial Advisory Board.

We have asked industry executives with specific industry experience and an interest in broader licensing issues to be on the board and would like to take this opportunity to thank them all for agreeing to do so. They are

Johanne Broadfield, Mattel Brands Consumer Products Europe Ian Downes , Start Licensing Oliver Dyer , Rangeplan Simon Forest , Hit Entertainment Plc Morten Geschwendtner , Kidz Entertainment ApS Stephen Gould , 4Kids Entertainment International Jo Hall , Woolworths Plc Richard Hollis , BBC Worldwide Robert Hughes , Wesco Limited Vickie O'Malley , CPLG Claire Tavernier , Fremantle Media Licensing Worldwide Frederique Tutt , NPD Group Europe Till Walz , Super RTL Patricia de Wilde , Gazebo France Jean Philippe Randisi , MTV Networks International Pilar Zulueta , Warner Brothers Consumer Products SA

In this issue we find out more about LazyTown, the hot new concept from Iceland, we talk to the RAF about bringing a historic brand to market, we learn just how big the market for licensed products is and we bring you a comprehensive review of Brand Licensing 2004.


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