The Holiday Market featured a curated selection of gifts from eBay retailers ranging from individuals to large retailers such as Toys ’R’ Us. The outdoor pop-up shop was open 24-hours-a-day for three days this last weekend and allowed shoppers to scan a QR code next to items they were interested that took them directly to the eBay mobile website or eBay app where they could purchase the product.
The idea of digital pop-up shops is becoming more common. Earlier this month, Mattel Canada and Walmart launched a similar digital shop for toys in Toronto’s underground shopping mall, PATH. To read more, click here.