Brand Central has signed on to develop a consumer products program for the design and lifestyle company Dwell Media.
A leader in modern design and architecture, Dwell Media operates Dwell magazine, the e-commerce Dwell store, Dwell Digital, Dwell on Design events and the Dwell Homes collection.
“Dwell Media has become the go-to destination and authority for the next generation of consumers who are looking for advice, ideas and inspiration for their home, kitchen and everything in between,” says Ross Misher, chief executive officer, Brand Central. “Today, millions of consumers trust Dwell to help them search for solutions and find inspiration for all things design, and we will help them bring their aesthetic to retail. ”
Brand Central is targeting strategic categories for the brand’s first partnerships including collaborations with top brands and designers.
“We have already had great success on our Dwell store online and with several licensees from our collection of ceramic tiles to our Dwell Homes collection,” says Michela O’Connor Abrams, president, Dwell Media. “Brand Central will help us further accomplish our mission by extending our brand into new retail categories through their strong relationships with both top manufacturers and retailers and their expertise with lifestyle and media brands.”