Dunkin’ Donuts has partnered with WhiteWave Foods to create a line of branded coffee creamers in the U.S.
Dunkin' Donuts' packaged coffee, distributed by Smuckers, has been available in grocery stores nationwide since 2007. The new Dunkin' Donuts Coffee Creamers line will feature four varieties–original, fat-free, extra extra and unsweetened–and will be available at grocery outlets and club stores nationwide.
"As America's leading retailer of coffee-by-the-cup, finding new and innovative ways to reinforce our coffee leadership is a priority for our brand and our franchisees,” says John Costello, president, global marketing and innovation, Dunkin' Donuts. “Consumers have told us they love the idea of Dunkin' Donuts Coffee Creamers at their grocery store, and we feel this launch will strengthen our brand's association with hot coffee, increase our visibility at grocery stores around the country and ultimately drive more hot coffee sales when consumers visit our restaurants."