For the first time ever, an official Duff Beer (inspired by “The Simpsons” brew) will be available at retail.
The lager, created under license from Twentieth Century Fox Consumer Products, will launch first in Australia. The beer is brewed by City Brewing Company in Memphis, Tenn. and was created with alongside liquor industry veteran Ian Kingham, who is the merchandise manager for ALH Group, which owns the Australian liquor retailers Dan Murphy’s and BWS.
Duff Beer will be available in 355ml cans at BWS and Dan Murphy’s store nationwide May 28.
“The ability to work on delivering a brand as iconic as Duff has been nothing short of excellent. Working with a team in selecting the brewery, developing the brew and being involved in helping to bring this great beer to consumers has been a very rewarding experience” says Kingham. “I'm confident this will have broad appeal in the Australian market, and the good thing is it’s a great drinking beer we can all be proud of.”
To celebrate the debut, a pop-up of the iconic Moe’s Tavern will open at the Woolloomooloo Bay Hotel in Sydney from May 23-30. With Duff Beer exclusively on tap, Moe’s Tavern will also serve up a host of Springfield’s finest food including Krusty Burgers, Duffalo Wings and Lard Lad donuts.