Cartoon Network Enterprises EMEA has partnered with the Ilyas & Mustafa Galadari Group to launch a dedicated Cartoon Network Zone within the IMG Worlds of Adventure indoor theme park in Dubai.
The 1.5 million-square-foot project will be the world’s largest temperature-controlled themed entertainment destination with a capacity of 20,000 guests every day, according to CNE EMEA.
Characters from Cartoon Network shows including “Ben 10,” “Adventure Time,” “The Amazing World of Gumball” and the Turner Broadcasting-owned “Lazy Town” will come to life in an immersive world of rides, entertainment and retail.
The Cartoon Network Zone will feature the first-ever Ben 10 5D cinema and a lineup of branded restaurants and retail locations, including the world’s largest Ben 10 retail store, offering licensees the opportunity to sell products to a captive audience in a unique cross-category branded environment.
“The Ilyas & Mustafa Galadari Group’s multi-million dollar investment in this ground-breaking attraction is a clear demonstration of its confidence in the mass appeal and longevity of Cartoon Network brands across the globe,” says Giorgio Stock, president, Turner Broadcasting EMEA. “Developing interactive and immersive brand experiences provides not only kids, but their entire family, with new and exciting ways to engage with our shows and characters and create indelible memories. These live entertainment experiences coupled with our compelling TV offering, our new and emerging media experiences and our licensed products are the ideal platform to build and sustain the appeal of our properties.”