Drop Dead Plans Itchy & Scratchy Capsule

U.K. fashion label Drop Dead has created a capsule collection featuring Itchy & Scratchy of “The Simpsons” fame.

Licensing of The Simpsons brand is managed by Twentieth Century Fox Consumer Products.

Inspired by the brand’s original Kitty Mascot logo, Drop Dead’s The Itchy & Scratchy Show collection will use a mix of classic Itchy & Scratchy illustrations on a range of items including hoodies, t-shirts, leggings and a holdall.

The collection will be available May 31 in Drop Dead’s London store, as well as online and at Sheffield beginning June 2.

“Growing up watching ‘The Simpsons,’ working together on this project was a no-brainer,” says Oli Sykes, founder, Drop Dead. “The dark humor in Itchy & Scratchy can already be seen in Drop Dead designs past and present.”

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