DreamWorks Animation and children’s housewares brand Land of Nod are partnering for a brand new program that will feature DWA’s Little Golden Books characters on a wide range of products.
The product program will focus on the two classic Little Golden Books titles–Shy Little Kitten and Tawny the Scrawny Lion and feature on items such as bedding, wall art, rugs and bath goods.
“As a leader in kids’ housewares, Land of Nod will do an incredible job of translating the nostalgia and heritage of Little Golden Books to a fantastic program at retail,” says Ann Buckingham, head of consumer products, softlines, DreamWorks Animation. “These characters have been adored for generations and the activation give fans another touch point at which to engage the property.”
The Land of Nod partnership with DWA will kick off in retail in early 2015 and be available in Land of Nod retail locations and on its website.