DreamWorks Animation is going back in time–way back–as it debuts its newest property, Dinotrux.
Based on a new TV series, Dinotrux are half-dinosaur, half construction vehicles that battle it out. The original DWA show will air on Netflix in the U.S. and the more than 40 countries where its services are available. Other partners include Super RTL and Planeta Junior in Europe.
“Dinotrux is our first wholly original property for Netflix, and we couldn’t be more excited for kids to have a blast with these characters,” says Margie Cohn, head of television, DWA. “The Netflix platform gives us the opportunity to extend the worlds of our characters and now we’re creating a world of our own, a world filled with Dinotrux.”
“It goes without saying that Dinotrux lends itself to an incredible play pattern for boys and we look forward to taking this program to retail,” says Kelli Corbett, global head, retail sales, DWA. “We will have a fantastic and innovative line of action-oriented vehicles and play sets, and our partners are hard at work on a number of other innovative product lines that kids will absolutely love.”
“Dinotrux” follows the adventures of Ty, a Tyrannosaurus Trux, and Revvit, a Reptool, as they bring together an incredible world with a giant cast of characters. Together the Dinotrux and Reptools must unite to defend their community from the biggest and baddest Dinotrux of all, D-Strux, as he threatens to destroy everything they’ve built.