DreamWorks Partners with Hasbro

 

DreamWorks Animation has tapped Hasbro to create toys and games inspired by two of its upcoming tentpole franchises–B.O.O.: Bureau of Otherworldly Operations and Trolls.

Hasbro will unveil franchise-inspired toy lines in conjunction with the B.O.O. and Trolls theatrical releases, which are planned for 2015 and 2016 respectively.

"This dual franchise agreement reflects our excitement for these two amazing brands, and the opportunity to join forces with Hasbro is truly huge," says Michael Connolly, head of global consumer products, DWA. "These franchises lend themselves to endless possibilities at retail, and kids will be lining up see what Hasbro has in store for the coming years."

B.O.O.: Bureau of Otherworldly Operations follows a top secret organization of ghost agents who are dedicated to protecting the universe from evil hauntings. The film is currently scheduled for release June 5, 2015.

DreamWorks acquired the Trolls brand in April and is planning a feature film based on the classic toy franchise for Nov. 4, 2016.

"B.O.O. and Trolls are incredible properties, and we are thrilled to be collaborating with DreamWorks at the very early stages of these great franchises," says Samantha Lomow, senior vice president, global brand strategy and marketing, Hasbro. "Both properties offer rich and expansive play patterns and we cannot wait to get started."

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