DreamWorks, Fuhu Plan Exhibits

Fuhu, the creator of the Nabi kids’ tablet, has partnered with Simon Property Group to develop a technology-inspired kids’ experience, designed in partnership with DreamWorks Animation.

The Nabi Doseums will be interactive exhibits located at Simon Malls throughout the U.S. that encourage children to interact, explore and discover through hands-on experience with technology.

DreamWorks Animation, which launched a premium kids’ tablet–the DreamTab–with Fuhu earlier this year, is working with the Nabi design team to create the experience, which will feature DWA characters and themes.

In addition to interactive learning modules focused subjects such as history, science, social studies and arts, the Doseums will also offer Nabi support services for parents.

"The nabi Doseum is a unique fusion of technology and the mall environment, bringing a one-of-a-kind experience to our shoppers in a fun, educational and inspiring way," says Mikael Thygesen, chief marketing officer, Simon. "We are thrilled to be working with Fuhu and know they will bring their understanding of developing experiences just for kids to this first-of-its-kind endeavor."

The first 25 nabi Doseums will roll out in Simon Malls locations later this year.

"We believe access to creative, educational and digital experiences is critically important for all children,” says Jim Mitchell, chief executive officer, Fuhu. “Because of their extensive nationwide reach, this alliance with Simon Malls will enable us to deliver this access to a whole new range of families."

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