DreamWorks Animation has joined forces with Fuhu to create the DreamTab, a new kids’ tablet with exclusive content and interactive DWA games.
The DreamTab will be unveiled at the Consumer Electronics Show this week in Las Vegas, Nev., and is set to hit shelves in the U.S. in the spring, followed by international rollout later in the year.
“Fuhu grabbed our attention when they came on the market because they single-handedly made a quantum leap forward in revolutionizing the kids’ tech space; as their company grew, we saw an incredible opportunity to join with them to take the overall tablet experience to a whole new level,” says Jim Mainard, head of digital strategy, DreamWorks Animation. “The DreamTab posed a compelling challenge not only to our filmmakers and artists to create content for this new medium, but also for our engineers and innovators who worked hand-in-hand with the Fuhu team to develop the consumer-facing side of this groundbreaking technology.”
The new tablet will include a series of exclusive features including:
- all-new, exclusive content created by DreamWorks filmmakers that will allow kids to customize their tablet experience with character moments;
- artistic, educational experiences such as the “Creative Studio: Be an Artist” program, which gives kids one-on-one video lessons with DreamWorks animators;
- near-field communication technology that will bring figurines “to life” when tapped on the tablet. The first game, “School of Dragons,” will feature DWA’s How to Train Your Dragon franchise;
- a wide variety of kids’ programming from DWA, as well as Nickelodeon, Disney, Cartoon Network and other leading children’s content sources;
- an enhanced version of Fuhu’s education system, the Wings Learning System, that adapts to the proficiency of the child in reading, writing and math; and
- advanced parental controls that include kid-safe e-mail, text and photo sharing capability that can integrate parents’ own mobile devices.
Fuhu is also planning a collection of accessories that will let kids personalize the look and feel of their tablet with DreamWorks characters on items such as bumpers, headphones, screen protectors and carrying cases.
“As we look to further innovate the kids’ tech space and expand our mission to give families the freedom to safely learn, play and grow through technology, it’s crucial that we continue to identify new ways to evolve the landscape and bring original and creative experiences,” says Jim Mitchell, chief executive officer, Fuhu. “This strategic alliance with DreamWorks Animation and the creation of the DreamTab is a major game changer in taking kids’ tech to a whole new level.”