DreamWorks Animation has launched DreamWorks Press, an in-house publishing operation that will create digital and print titles inspired by the studio’s IP.
The formation of the new division signals the start of DreamWorks’ first-ever year-round publishing program designed to establish permanent shelf space for the company’s brands.
The in-house staff will produce digital and print books and apps that feature DreamWorks Animation franchises including Kung Fu Panda, Madagascar, Shrek and the upcoming B.O.O.: Bureau of Otherworldly Operations, as well as assets from the DreamWorks Classics portfolio and AwesomenessTV.
DreamWorks also plans to build an international team within the publishing arm to ensure that content is produced around the world.
The material generated by DreamWorks Press in North America will be available for the studio’s international licensees.
The new department will be run by Emma Whittard, an 18-year veteran of kids’ publishing. Whittard will be supported by DWA’s head of franchise, Shawn Dennis, who previously oversaw publishing for the American Girl brand.
“As we continue to grow our brand on a global level, DreamWorks Press will give fans a meaningful way to interact with us on a year-round basis,” says Dennis.
“Publishing is a crucial component of any successful franchise, and owning and developing this capability in-house will give us an unprecedented platform to expand the worlds of our most beloved characters as well as introduce families to new characters from within our library.”
The first wave of books from DreamWorks Press is expected to launch in time for the 2014 holiday season.
DreamWorks Press will join with The Perseus Books Group for the sale and distribution of its books through Perseus’ Publishers Group West distribution unit.