DreamWorks Animation has tapped Swadesh Essfil to create a variety of merchandise across its top properties in India.
Essfil is now planning a range of product including collectible figurines, bags, homewares, mobile accessories and rainwear for the studio’s upcoming film, Turbo, as well as Kungfu Panda, Shrek and Madagascar.
To coincide with the July release of Turbo, Essfil plans to launch product by the end of this month at leading retailers across India including Hamleys, Crossword, Landmark and Flipkart.
“Turbo is one of the most anticipated family movies of 2013, and our entire range will offer something fun and unique as always for the young fans. We are thrilled to hold the India licensing rights to Turbo along with Kungfu Panda, Shrek and Madagascar,” says Saumya Nidhi Makol, director, Essfil.