Dream Theatre Takes on AC Milan in India

Hot on the heels of recent agreements with the FIFA World Cup 2014 and Real Madrid, licensing agency Dream Theatre is partnering with Adidas to develop the licensing business of the Italian football team AC Milan in India.

The association with Adidas will include a range of merchandise across categories such as sporting goods, apparel, gifts and novelties, toys and games, electronics, back-to-school, stationery, homewares, home furnishing, personal care and more.