Mumbai, India-based licensing company Dream Theatre has been named agent for Platinum Films’ Matt Hatter Chronicles property in the country.
Dream Theatre will work to create significant brand presence for the property in retail and digital space through licensed products across multiple categories, as well as through the execution of coordinated cross-media retail programs and consumer marketing campaigns.
“Dream Theatre has an expert understanding of the licensing and retail market in India and their accomplished and dedicated approach to managing first class properties ideally positions them to spearhead the Matt Hatter Chronicles commercial roll-out in India in 2014,” says Nigel Stone, chief executive officer, Platinum Films.
“This exciting adventure-comedy series has so much potential across multiple platforms and scope for 360-degree activation that it will propel both the series and the merchandise to new heights,” says Jiggy George, chief executive officer and founder, Dream Theatre.
“Matt Hatter Chronicles” is an adventure-comedy series about an ordinary boy who discovers that his family defends a gateway to a secret dimension called the Multiverse. To save the world and the Multiverse, Matt and his friends battle and capture infamous villains from movie, myth and legend.