A new collection of more than 150 products for the Bollywood superhero film Krrish 3 launched Tuesday in Mumbai, India.
Licensing agent Dream Theatre coordinated the program, which is the first comprehensive licensing lineup for a Bollywood franchise.
Krrish 3 is the latest chapter in the Indian superhero franchise created by filmmaker Rakesh Roshan. The film will be released on Nov. 1 alongside more than 150 products that will be available at 5000-plus stores and e-commerce sites.
Among the products included in the program are action figures, kids’ apparel, school supplies, impulse toys such as frisbees and yo-yos, skates, ride-ons, activity and coloring books, food products including candy and noodles, home décor items and accessories such as pendants and cufflinks.
“We are very proud to have teamed up with Krrish 3. Both the movie and the animation series will allow us many opportunities to extend the excitement to the merchandise arena and delight its millions of fans,” says Jiggy George, chief executive officer and founder, Dream Theatre. “We are thrilled to be associated with Krrish 3, India’s true-blue superhero brand.”