Bulls Licensing has signed on to represent ITV’s drama “Downton Abbey” for licensing.
Bulls will serve as the licensing agent for the brand in the Nordics, Baltics and Russia.
“‘Downton Abbey’ is one of the biggest TV sensations of the last decade, and we see great licensing potential for it in our territories,” says Anna Lawrence, brand director at Bulls Licensing. “The TV ratings show that there is a large following for the series in the Nordic countries, and we have already been approached by several companies about licensing collaborations targeting the fan market. Among the licensing categories being discussed are home and garden, beauty, fashion, food and beverage.”