Independent production company Dot To Dot Productions has appointed the licensing agency Brands with Influence to represent its productions for licensing and merchandising, in a deal that was struck at Brand Licensing Europe last month.
BWI will initially focus on the CBeebies series “Get Squiggling.”
“Get Squiggling has been on the BBC for several years and continues to grow its audience and fan base,” says Jo Killingly, founder and managing director, Dot To Dot Productions. “With this strong following now in place it now seems like the right time to present the show to the industry and explore how licensees could take advantage of this consumer demand and interest in the program.”
In addition to shows like “Big Cook Little Cook” and “Get Squiggling,” Dot To Dot has several new multi-platform children’s series in development for broadcast in 2015 and 2016.
BWI will work with Dot To Dot on the development of these shows and bring key partners to the table early in the development cycle.