Disney Consumer Products is launching a line of interactive toys with licensees including Mattel and Thinkway for its newest film Disney’s Planes: Fire & Rescue, in theaters July 18.
The toy collection allows children to act out moments in the film while teaching them about heroism. Among the products included in the line are:
- interactive toys and die-cast figures from Mattel, Thinkway and Disney Stores;
- outdoor accessories and apparel from Mobo Cruiser, Huffy and Disney Stores; and
- books and apps from Disney Press and Disney Publishing Worldwide.
“Disney Consumer Products’ Planes: Fire & Rescue product line offers endless opportunities for vehicle play and introduces a new rescue play pattern that celebrates teamwork ad heroism in the film,” says Josh Silverman, executive vice president, global licensing, DCP. “With interactive toys that help knock down fire targets and play sets where [lead character] Dusty can ‘put out fires,’ Planes fans of all ages an be the heroes in their own stories.”
Fire & Rescue products are available now at Disney Store, DisneyStore.com and retailers nationwide.