Disney Unveils Iron Man Toys

The Walt Disney Company U.K. & Ireland has unveiled a new toy range from Hasbro for its upcoming film Marvel’s Iron Man 3, which hits theatres in the U.K. April 26.

The line, which will be available across Europe in March, features a full range of new product including an assortment of action figures, vehicles and role play items.

The line will introduce the new Assemblers action-figure toys that feature interchangeable armor that can be switched out between the various figures in the line.

The Assemblers line will be joined by a range of other collectible action figures including 3.75-inch figures with electronic components and a 16-inch Iron Man.

“Iron Man is one of the most popular Avengers characters across a broad audience demographic,” says Simon Philips, general manager of consumer products, The Walt Disney Company, EMEA. “He’s reliable, aspirational and inspirational, and has 42 cool suits. This range of imaginative and interactive toys from Hasbro perfectly captures the play pattern that boys want to emulate.”

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