Disney Touts New Orleans Tourism

Disney has teamed up with the city of New Orleans, La., for a summer tourism campaign featuring Princess Tiana.

The Follow Your NOLA custom content from Disney's The Princess and the Frog brand retraces the magic of New Orleans from this beloved storyline.

The campaign includes a social media sweepstakes, a Princess and the Frog itinerary of places to visit at FollowYourNOLA.com, and a custom New Orleans video distributed via Disney Interactive comparing scenes from the film with those in real-life, on-air promotion on select local ABC-owned and affiliated television stations.

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