The newly designed site delivers a franchise-focused, streamlined shopping experience for guests with enhanced social media tools, advanced filtering options to search for products by character and wish list capabilities.
The new site also features animated content to entertain guests while they browse, allowing them to interact with favorite characters and moments from classic Disney films.
With the launch of the re-designed site, the retailer has also introduced the new Disney Magical Message service, which allows customers to send a video message along with their purchase. Along with the gift the recipient will also get a card with a URL and personal ID where they can view the video message.
“The new DisneyStore.com delivers a magical shopping experience that guests can only receive from Disney,” says Paul Gainer, executive vice president, Disney Store. “From the animated content designed to entertain guests while they shop, to the Disney Magical Message video feature that we anticipate will be especially popular this holiday season.”