Disney Channel has unveiled plans for its new original movie Teen Beach Movie, including a soundtrack and full product program.
Set to debut on Disney Channel in the U.S. July 19, followed by rollout on Disney Channels around the world, the musical movie takes place at a retro beach party in the 1960s.
The soundtrack from Walt Disney Records will be available in the U.S. on July 16, alongside a range of licensed product.
Apparel, home décor, fashion dolls, bedding, lunch kits, stationery, school supplies and more will be available at Walmart, Target, Toys ‘R’ Us, Kohl’s, Kmart, Disney Stores and other retailers.
A range of branded digital products including an e-book, stickers, frames and filters will also be available in the “Disney Channel Photo Finish” app, and Disney Channel is planning a 10-city tour for the brand. The Teen Beach Movie Beach Party events will take place at 10 Simons Malls across the U.S.
Finally, kids can download the Teen Beach Movie party kit, which includes recipes, games, customizable digital surfboards and music videos, beginning this Friday.