Hallmark and Disney Consumer Products have released a new line of partyware with expanded product offerings featuring a raft of Disney, Pixar and Marvel characters.
The new Dream Party collections go beyond plates, napkins and party favors to offers additional party décor, activities and accessories designed to immerse partygoers in their favorite characters’ worlds.
The initial Dream Party lines feature complete party experiences in Disney and Marvel themes including: Disney Princess: The Royal Event of the Year, Disney/Pixar Cars: The Birthday Grand Prix, Minnie Mouse: Minnie’s Bow-tique Birthday and Spider-Man: Spider Heroes Unite.
“The new Dream Party line fuses Hallmark’s creativity and party expertise with the magic of Disney storytelling,” says Josh Silverman, executive vice president, global licensing, Disney Consumer Products. “Through décor, photo opportunities, games and other unique activities, Dream Party brings Disney and Marvel stories to life and provides kids more ways to celebrate with their favorite characters. For parents, Dream Party allows them to create an experience outside of the traditional party table setting.”
The new collections include products in three categories:
- Décor: Room transformation kits feature up to 22 pieces to decorate including balloon drops, hanging centerpieces like a Disney Princess chandelier, snack caddies, doorway curtains and wearable items for the guest of honor.
- Game and activities: A range of items that coordinate with the party’s theme and keep young guests entertained including backdrops and props for picture-taking, as well as party games like the Disney/Pixar Cars Red Light Green Light game, Spider-Man scavenger hunt and Pin the Bow on Minnie Mouse.
- Souvenirs: A variety of kid-friendly items to help guests remember the event including bottles of bubbles, stickers, favor bags and party favor packs.
Hallmark Dream Party products are now available in more than 1,400 Walmart stores and at select independent party specialty stores across the U.S.