Disney Consumer Products and Kohl’s will launch a new tween lifestyle brand, D-Signed, offering mix-and-match apparel inspired by the fashions seen on Disney Channel shows.
The brand, available exclusively at Kohl’s, will debut with a Girl Meets World collection, inspired by the new series that premiered on the Disney Channel June 27. The first two D-Signed collections at Kohl’s will launch this summer, drawing inspiration from “Girl Meets World” characters Riley and Maya. Items will include leggings, fashion tops, sweatshirts and dresses.
“Disney Channel sets the pace with what tweens are watching and wanting to wear,” says Josh Silverman, executive vice president, global licensing, DCP. “Through creative collaborations with Disney Channel and Kohl’s, our D-Signed brand continues to give girls the ability to express their individual style that’s trend right and mom approved.”
New collections inspired by other Disney Channel shows will arrive seasonally over the course of the next year.
“Only D-Signed offers tween girls the opportunity to wear the looks inspired by their favorite stars on the Disney Channel,” says Amy Kocourek, executive vice president, junior's and kids, Kohl’s. “We couldn’t be more excited about working with Disney as it allows us to leverage the power of their exciting, ever-changing lineup of television shows to bring new, amazing and unexpected product to our tween shoppers.”